[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1835":3,"article-recommend-1835":24,"article-hot-1835":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1835,"会员卡在门店会员营销中的实际应用","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019072315211446064691.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">会员营销是对门店会员个人资料、消费记录、积分账户、储值余额、促销活动和优惠规则通过信息化管理，以此达到商家和顾客维持良好的联系，进而带动顾客重复消费，提升会员忠诚度，最终实现业绩提升。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">会员卡早已不是什么新鲜事物，在商超、便利店、餐厅办卡购物或消费，就会有积分赠送或促销优惠折扣；在健身馆、美发店、美容养生馆等开卡储值，支付时也会有一定的优惠折扣等。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190723\u002F6369949173236422427811519.jpg\" title=\"会员卡\" alt=\"会员卡\" width=\"640\" height=\"424\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 424px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">“新零售时代”，强调消费体验与服务质量，会员经济注定会成为主流商业模式。会员卡作为主要的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>工具，其实际应用主要有下列几种方式：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">一、积分型会员卡\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">会员到店消费，商家根据积分规则中的比例赠送会员积分，会员累积积分可在支付时用来抵扣金额，或根据积分点数的多少兑换礼品、奖券以及参与抽奖活动。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">常见的积分营销手段：\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">1.制定营销活动计划时，可以根据整体会员积分账户的情况，适当降低兑换礼品的积分限额；或者设置高积分比例的商品来刺激会员消费累积积分；\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">2.设置会员等级，以会员积分为等级成长值，会员等级的提升对应更低的折扣优惠以及更优质的会员服务，以此刺激低等级会员消费获取积分，提升等级；\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">3.会员可以使用一定数目的积分点数抵扣支付金额，以优惠的价格购买正常销售的商品。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">二、折扣型会员卡\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">1.通过定期收取一定的会费，或者预存会员卡余额，会员可在正常消费过程中享有专属折扣比率；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">2.一般根据会员顾客的类型或等级，执行不同优惠比率；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">3.具体商品的优惠比率也可以制定为不一样的，而且可以对不同的货品类别进行不同的折扣；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">4.还有根据商品给持卡者制定统一的折扣价，通常称之为会员价。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">三、微信会员卡\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">不同于前两者，\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>更多应用于门店线上营销，商家通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员卡管理系统\">\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>\u003C\u002Fa>授权绑定微信服务号，完成微信会员卡设置。门店顾客关注公众号或到店扫码领取微信会员卡，即可成为门店微会员，降低了入会门槛，同时拓展了经营范围，能够吸引更多意向客户办理会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190723\u002F6369949200616746086394506.jpg\" title=\"微信会员卡\" alt=\"微信会员卡\" width=\"640\" height=\"411\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 411px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">微会员可通过微信会员卡或微信公众号进入门店线上微商城，在线选购商品，并享受会员优惠，商家可设置上门自取或同城配送服务，方便会员随时随地参与到门店营销活动。同时，一些消费需要预约排队的门店，会员可直接通过微信会员卡完成线上预约，省去了打电话沟通的麻烦。\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,685,"会员卡，会员营销，微信会员卡，会员卡管理系统","2019-07-23 15:08:49","2026-09-30 19:27:26",null,{"id":19,"title":20},1837,"美业店会员收银软件升级门店会员体验",{"id":22,"title":23},1834,"如何选购服装店会员卡管理系统？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1672,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1714,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1669,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4297,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4127,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]