[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1822":3,"article-recommend-1822":24,"article-hot-1822":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1822,"积分营销刺激会员消费积极性","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019071116051799327604.jpg","\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">时下，各种积分卡，会员卡满天飞，很多卡不是被随手扔到一边，也就是被漫不经心的丢弃。\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">为了\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">刺激会员消费积极性\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">，商家必须在\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">积分应用\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">的趣味\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">性\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">上下功夫。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>常用积分消耗方法\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">除了积分\u002F权益兑换这些大家比较常见的方法，我们还列出了很多其他方法比如积分抽奖、礼品兑换、积分抵现等。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">大家常见的积分抵现，多在电商平台，比如蚂蚁积分可以在余额提现时用来抵消掉一部分手续费。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">积分抽奖：抽奖同样也是一个偏电商的行为，因为电商产品相对社交产品来说，会员使用频率比较低，为了增加会员粘性，提高使用频率，可以刺激会员花积分抽奖。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">积分活动：积分活动一直是商家最主要的消耗积分的方法之一，绝大多数会员90% 的积分消耗都是参与积分活动来完成的。不难发现，大部分情况下，会员在积分兑换使用的频率过低，所以商家就需要开展活动来刺激会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>体现积分的应用价值\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">对于一些将会员积分作为会员等级成长值的商家而言，常常容易出现因为积分消耗方式不对，所导致的高等级会员泛滥、会员权益同质化，进而造成会员积分应用价值无法得到体现。积分价值这件事如果不能很好地体现在运营过程中，或者说实实在在的让会员体验到价值的话，交互、体验、创意再好，也就很难对会员产生吸引力。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">造成会员积分价值无法体现的另一个原因是很多商家渗透力太差，虽然通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员积分系统\">\u003Cstrong>会员积分系统\u003C\u002Fstrong>\u003C\u002Fa>完善了会员体系和积分权益，但由于缺少适当的宣传推广，很多会员顾客不能接收到积分活动信息，不知道如何使用积分或者在哪里使用。毕竟会员积分一直作为会员权益的增值服务，并不是会员主要使用场景，容易被忽视。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,910,"会员积分，会员积分系统，会员营销，积分营销","2019-07-11 15:59:13","2026-09-30 13:58:13",null,{"id":19,"title":20},1823,"新零售模式下的会员管理具有哪些优势？",{"id":22,"title":23},1820,"怎样选购合适的零售便利店收银系统呢？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1673,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1714,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1669,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4297,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4128,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]