[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1778":3,"article-recommend-1778":24,"article-hot-1778":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1778,"会员卡管理系统如何帮助门店留客、锁客？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019052810103637654733.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">会员制是店铺提升顾客忠诚度、养成用户消费习惯的常用手段。成功的\u003Cstrong>会员营销\u003C\u002Fstrong>策略需要基于对会员、营销工具的正确和全面的理解。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190528\u002F6369463481131980239064856.png\" title=\"会员营销\" alt=\"会员营销\" width=\"500\" height=\"500\" border=\"0\" vspace=\"0\" style=\"width: 500px; height: 500px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>实行会员分级制度，设置会员门槛\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">不是进店消费的人都能成为会员，这样实行会员制就完全无意义。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">如果会员的身份与普通客户没有区别，那么普通客户将认为会员不能给他们提供任何实质性权益，这使得会员对客户的吸引力降低。。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商店通过设置一定的会员门槛，根据会员消费金额，消费水平以及享受的折扣等级对会员进行分级管理。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>区分会员等级权益，实现差异化营销\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">给会员分级后，商家可在\u003Cstrong>会员卡管理系统\u003C\u002Fstrong>为不同级别的会员设置相应的活动折扣。区分不同等级会员所享受的会员折扣以及服务，要让低等级的会员感受到高等级会员与之差异明显的会员权益。其目的是为了把会员的等级区别开，级别越高权益越多，以此刺激级别低的会员消费。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190528\u002F6369463488629631416395271.png\" title=\"会员等级\" alt=\"会员等级\" width=\"500\" height=\"500\" border=\"0\" vspace=\"0\" style=\"width: 500px; height: 500px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>精准营销，刺激沉睡会员消费活跃\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">每个店铺都存在很多”沉睡”会员，如何刺激这些会员消费呢？\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">前面说道，切忌对顾客进行信息轰炸，商家不是不能发短信，而是要有目的性的发。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">商家应该对近期未到店消费的会员进行统计分析，标签分类，然后根据会员卡管理系统后台所记录的会员年龄、性别、家庭背景及过往消费记录等信息，通过数据分析大致判断出会员的潜在消费需求，从而制定有针对性的促销活动以及产品推荐，并听过短信\u002F微信公众号的形式告知对方，附赠专属电子优惠券，唤起沉睡会员的消费欲望。还可以告知对方目前会员账号里剩余积分余额，通过积分营销活动，吸引会员参与活动兑换礼品\u002F抽奖。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190528\u002F6369463485536836872475183.jpg\" title=\"会员卡管理系统\" alt=\"会员卡管理系统\" width=\"500\" height=\"346\" border=\"0\" vspace=\"0\" style=\"width: 500px; height: 346px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员营销中的留客，是指在会员并未及时续费、储值，即将流失时，商家通过优惠激励，使会员再度续费、储值或再度到店消费。如餐饮商家在会员储值用尽、未及时再次储值时，向会员发出颇具吸引力的会员储值活动，吸引会员再次储值，实现对即将流失会员的挽留。在期限会费会员制、储值会员制中，留客是保持会员规模，维持收入稳定的必要环节。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员营销中的锁客，是指让会员对商家保持高度忠诚，高消费黏性，逐渐产生消费依赖性，拒绝选择其他同行商家来代替。比如健身房通过高性价比的优质环境和周到服务，让会员面临续费时不再考虑其他健身房，实现对会员的锁定。锁客，是留客的高级形态。成功实现锁客，留客就不是问题；锁客失败，就要拿出优惠方案来挽留会员。\u003C\u002Fp>",0,1072,77,1,892,"会员卡管理系统，会员营销，会员维护，云上铺","2019-05-28 10:03:39","2026-09-30 22:20:49",null,{"id":19,"title":20},1779,"会员卡管理系统在新零售行业中的实际应用",{"id":22,"title":23},1763,"美业店会员卡管理系统如何解除会员营销困扰？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]