[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1730":3,"article-recommend-1730":24,"article-hot-1730":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1730,"实体门店如何做好精准营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041816151544272979.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">实体门店经营离不开客流量，然而随着电商发展，消费者愈发“挑剔”，传统经营模式难以对消费和产生吸引力，获客早已不再像过去一样简单。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">营销制胜的时代，门店可通过一系列的营销活动，逐渐增强用户信任、提升用户粘性、了解用户需求、增进用户感情、提高服务品质，以此来逐渐获得市场认可、门店流量。不管是什么样的产品，对于实体店面来说，只有想方设法获取客户和留住客户，那么才会有盈利的空间。开一家门店，坐等生意上门的时代早已经过去。再好的产品也是要进行的推广的。越来越多的商家开始通过云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>来开展精准营销，深挖顾客需求，以客户为中心，帮助实体店铺找到客户，留住客户，找到客户。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190418\u002F6369120060299667293483912.jpg\" title=\"精准营销\" alt=\"精准营销\" width=\"598\" height=\"372\" border=\"0\" vspace=\"0\" style=\"width: 598px; height: 372px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">精准营销的系统算法是基于顾客购买习惯、下单金额、下单频次等数据，对顾客进行打标签分类。大致分为潜在顾客、门店新客、粉丝顾客、沉默顾客、流失顾客、高价值顾客等不同的类型人群，商家根据需要对不同的人群制定合适的营销活动对顾客进行刺激，以此提高复购率。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">简单的来说，精准营销就是通过精准的发放优惠券给商圈的消费者，来达到提升店铺营业额的目的。针对不同类型的顾客以及不同地段不同消费场景的顾客发放定制化的优惠券，对于提升顾客对店铺的好感非常有效。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">在明确了精准营销的目的之后，商家需要对营销目标做出明确的划分，制定以迎合顾客需求为中心的个性化营销活动，充分满足顾客的“得实惠”心理。\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190418\u002F6369120069310321041480185.gif\" title=\"免费会员管理系统\" alt=\"免费会员管理系统\" width=\"770\" height=\"450\" border=\"0\" vspace=\"0\" style=\"width: 770px; height: 450px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">一般来说，营销活动应该包含这三个条件：优惠幅度+消费门店+有效期限。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1.优惠幅度。优惠额度应该根据活动类型而定，也需要参考业态情况和门店的客单价。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2.消费门槛。不该是每个顾客都能享有优惠，而应该设置一定的消费门槛，以便拦住那些单纯贪小便宜的无效顾客。当然，消费门槛也不能定得太高，否则精准顾客也会被拒之门外。\u003Cbr style=\"text-align: left;\"\u002F>\u003Cbr style=\"text-align: left;\"\u002F>3.有效期限。有效期限应该要结合顾客的平均消费周期设定。有效期太长，可能会导致顾客不重视。有效期太短，顾客又很可能还来不及响应活动就过期了。如果门店的老会员比较多，建议将有效期限设置的短一点，这样能够有效提高顾客的消费频次。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1071,77,1,843,"免费会员管理系统，会员营销，精准营销","2019-04-18 15:56:15","2026-09-28 04:56:00",null,{"id":19,"title":20},1733,"庆祝云上铺取得十项软件著作权",{"id":22,"title":23},1727,"如何更好地完善门店会员营销？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1739,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1761,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1782,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3413,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3270,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3038,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2949,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2852,"2026-07-25 10:00:26"]