[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1727":3,"article-recommend-1727":24,"article-hot-1727":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1727,"如何更好地完善门店会员营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041715543148097199.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">2019年的今天，会员营销相较于传统的营销方式，已经有显著的改变，无论是其营销手段、营销工具或者是各类的优惠策略。在当下消费者更注重消费体验以及个性化服务的前提下，\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>的发展到今日，无疑是非常有效的营销策略。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">行业市场渐趋饱和，顾客的消费选择更加多样化，因为会员营销的存在，能够使得消费者在进行选择的时候，更偏向于已经办理过会员的商家，助力商家做好客户留存以及会员复购率的提升。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190417\u002F6369111304050021953062595.jpg\" title=\"v2-db31b67bbe21cd798efafc9f23e71677_hd_meitu_7.jpg\" alt=\"v2-db31b67bbe21cd798efafc9f23e71677_hd_meitu_7.jpg\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">信息技术的发展，缩小了消费者关于产品以及价格的信息差距，因此当下能够促使会员选择相对应的产品的根本驱动力更多是优惠、礼品以及服务，而并非企业的产品本身。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">因此，现在的会员营销更多地被称之为一种营销手段，或者营销策略。企业利用会员营销的作用和特点，通过以“优惠”、“便宜”等手段来刺激消费者消费“痛点”的方式，来发展客户。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1. 会员筛选——锁定目标消费群体\u003Cbr style=\"text-align: left;\"\u002F>哪些客户可以成为门店的潜在客户，这是门店需要根据其定位进行会员营销的第一个问题。商家可通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">\u003Cstrong>免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，记录会员数据，分析消费记录，从而锁定目标群，并根据目标群的消费特点，进行一系列动作，尽可能多地开发成员，然后积累一定规模的稳定客源。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、会员分类——确立会员等级\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员分为三类：粉丝、积分会员和充值会员。从品牌忠诚度的角度来看，充值会员具有最高的忠诚度价值，是最有价值的用户群。会员数量最多的是积分会员，一般占会员总数的40-50%。他们是需要持续维护和持续“激活”的成员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190417\u002F6369111305097318209627067.jpg\" title=\"v2-138d90387b0077f0151834b18f8d2746_hd_meitu_6.jpg\" alt=\"v2-138d90387b0077f0151834b18f8d2746_hd_meitu_6.jpg\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3、会员分析——确定会员喜好\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">会员分析是提高会员营销准确性的关键，会员分析可分为两部分：群体分析和个性化分析。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">“群体分析”有助于门店在营销活动中找到内容推送的正确方向，制定符合门店发展的大的营销方向，能够对门店整体的商品管理、价格策略以及会员体系的调整提供数据支持，确保门店健康稳定的发展。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">个性化分析，强调对会员的自然特征、购买力和消费偏好等消费属性信息的细节分析，可以为门店的个性化营销、产品创新和服务升级提供依据。通过符合目标受众生活习惯的特定场景推动营销内容，大大地提高会员维护，引流拓客的效果。\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1071,77,1,715,"会员营销，免费会员管理系统，会员管理系统，个性化营销","2019-04-17 15:34:30","2026-09-28 08:20:03",null,{"id":19,"title":20},1730,"实体门店如何做好精准营销？",{"id":22,"title":23},1724,"线下门店如何才能做好会员营销呢？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1739,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1762,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1784,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3413,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3271,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3039,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2949,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2852,"2026-07-25 10:00:26"]