[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1706":3,"article-recommend-1706":24,"article-hot-1706":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1706,"如何利用会员卡管理软件将散客培养成忠实会员？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019041010184926879247.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">电商的发展，新零售的崛起，无形中加剧了实体店的经营压力，房租、水电成本，有限的线下客户资源，还有激烈的行业竞争，都迫使着商家寻求更高效、全面的经营办法，以此化解线下经营的困扰。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">为了更好的吸引消费者的眼球，商家迎合消费者开展源源不断的优惠活动，以此来带动门店客流量，刺激消费。为了留存客户，建立长久的稳定客户关系，越来越多的商家开始通过发行会员卡，开展\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>工作，进而提高顾客消费黏性，逐渐培养成为门店的忠实会员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190410\u002F6369048780959621773310086.jpg\" title=\"会员卡管理软件\" alt=\"会员卡管理软件\" width=\"640\" height=\"425\" border=\"0\" vspace=\"0\" style=\"width: 640px; height: 425px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">传统营销工具的局限性，难以应对日新月异的市场环境，信息化时代的门店经营大多依赖于一款功能全面、高效专业的会员卡管理软件来实现。那么，如何利用会员卡管理软件将散客培养成忠实会员？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>一、引流拓客，吸引散客办理会员\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">传统门店“守株待兔”式的经营模式早已被淘汰，当下市场缺乏主动的宣传推广，很难在激烈的行业竞争中崭露头角，达到吸睛的效果。因此通过适当的优惠活动，如免费体验、储值消费享受优惠，吸引意向顾客进店，在通过导购员对会员特权、会员服务的介绍，促使顾客去办理会员储值卡，之后可通过充值送金额，或者充值享受折扣等方式留住这部分顾客，转化成二次消费的忠实会员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>二、短信营销\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190410\u002F6369048784482315631282522.jpg\" title=\"短信营销\" alt=\"短信营销\" width=\"800\" height=\"530\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 530px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、消费提醒：会员消费之后，会员卡管理软件自动发送消费提醒信息，方便会员详细的掌握积分和消费情况；\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、自定义短信：如优惠活动的宣传信息，低活跃会员回访信息等，商家可根据需求定制短信模板，在后台选择会员进行发送；\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3、会员生日、节假日祝福信息：新会员注册时，在\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员卡管理软件\">\u003Cstrong>会员卡管理软件\u003C\u002Fstrong>\u003C\u002Fa>后台记录会员的生日，商家可在会员列表中筛选出最近过生日的会员客户，编辑短信送去生日祝福，关怀客户。同时还可以赠送专属电子优惠券，会员在生日期间到店消费即可享受满减活动。节假日在发送祝福短信的同时可告知会员近期的优惠活动，带动会员消费积极性。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>三、以老带新，会员推荐赠积分\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">门店的长期经营，会积累沉淀一部分长期消费老客户，这部分客户认可门店会员制度，已逐渐产生消费依赖，对店铺产品及服务了解且满意。因此通过积分奖励鼓励老客户推荐新会员注册，有助于口碑的宣传。同时通过这种方式获取的新客户，从基础上对门店就有了信任感，门店的营销活动参与也更加积极，比之其他新会员更具营销价值。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190410\u002F6369048797423535215716222.jpg\" title=\"会员推荐\" alt=\"会员推荐\" width=\"800\" height=\"557\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 557px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>的拓客方式，不仅能帮助门店获取更多优质客户，同时还丰富了老会员获取积分的方式，能够有效带动老会员的消费活跃，拓客引流的同时还满足了会员维护的需求，两全其美。\u003C\u002Fp>",0,1072,77,1,761,"会员卡管理软件，会员营销，会员推荐，会员卡","2019-04-10 10:06:13","2026-09-30 21:17:36",null,{"id":19,"title":20},1707,"会员卡管理系统如何完善门店会员开拓与维护？",{"id":22,"title":23},1704,"借助微信会员卡管理软件，做好门店会员卡营销",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]