[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1702":3,"article-recommend-1702":24,"article-hot-1702":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1702,"云上铺会员积分软件轻松搞定积分营销","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019040909463247200301.jpg","\u003Cp style=\"line-height: 2em;\">实体门店长期面对客源竞争，稍不注意，店内客户就容易流失，给门店造成了难以挽回的损失。因此，越来越多的经营者开始强调会员营销的重要性，门店会员管理与会员营销相辅相成，能够帮助商家了解挖掘顾客需求，并根据不同顾客的个性化消费属性，制定有针对性的营销计划，再借助会员积分软件，高效、全面地实施会员营销工作，从而有效地进行老客户维护以及引流拓新，逐步提升店铺行业竞争力。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">基础\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>由会员积分、会员等级以及会员特权三大模块组成，其中会员积分在其中发挥着不可忽视的重要作用。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190409\u002F6369039969086955131529661.jpg\" title=\"积分营销\" alt=\"积分营销\" width=\"800\" height=\"510\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 510px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">在规则的设置上，会员积分常与会员消费的多少挂钩：会员消费金额多，所获得的积分也多。一些好的会员福利需要较高的积分值才能兑换，这便刺激了会员进行额外消费，达到了会员营销的目的。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">大家常见的会员积分应用，多表现在线上电商上。如淘宝的淘金币，京东的京豆等，都是对会员积分的成功应用。而会员积分的线下应用，则多出现在使用会员积分软件的中大型连锁商超上。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">会员积分之所以没有被广泛应用，究其原因，还是因为传统营销手段在会员积分的实际应用中存在诸多局限，因为缺少强大会员积分软件的支持，商家对于积分的管理以及应用都缺少了系统化的管理。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">云上铺会员积分软件，强大而丰富的会员积分功能，定能满足商家对会员积分的种种需求。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190409\u002F6369039992132245059087284.jpg\" title=\"会员积分软件\" alt=\"会员积分软件\" width=\"800\" height=\"551\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 551px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>01 多种积分获取渠道\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">单一的积分获取渠道，使得会员获取积分困难且感到无趣，通过在云上铺会员积分软件后台完成积分规则设置，从此新会员入驻、会员储值、会员推荐、购买会员计次卡等途径都可以获取积分。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">积分获取更便捷，获取途径更丰富，门店的积分营销才更具有吸引力，并有效刺激刺激会员消费、充值、分享裂变，进而实现会员积分价值的最大化。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190409\u002F6369039988462084593900524.jpg\" title=\"会员积分软件\" alt=\"会员积分软件\" width=\"800\" height=\"444\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 444px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>02 线上积分商城\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">积分兑换的复杂，会员积分账户查询不便，积分活动宣传不到位，这都是门店会员积分营销的拦路虎。要想解决这些问题，商家只需在\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"会员积分软件\">\u003Cstrong>会员积分软件\u003C\u002Fstrong>\u003C\u002Fa>后台授权绑定店铺微信公众号，完成\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>、微商城的设置，并上架积分商品，这样门店会员领取微信会员卡并绑定，就能直接通过会员卡入口，在线查询会员积分余额，兑换积分礼品。商家还可以设置微信公众号签到领积分，丰富积分获取方式。在后台完成消费提醒的设置，会员每次消费软件都会自动发送消费提醒信息至会员微信，详细记录消费金额以及新增积分，使得会员消费更透明化。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cstrong>03 积分规则后台轻松设置\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">商户后台自定义会员积分规则，会员消费买单时软件自动识别会员等级、根据会员等级软件自动计算并赠送积分。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">软件更多功能以及代理详情，可咨询官网客服在线了解！\u003C\u002Fp>",0,1072,77,1,817,"会员积分软件，积分营销，会员营销，微信会员卡","2019-04-09 09:37:01","2026-09-30 14:49:52",null,{"id":19,"title":20},1703,"免费会员管理系统如何带动老顾客重复消费？",{"id":22,"title":23},1701,"如何借助会员积分软件带动会员重复消费？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]