[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1639":3,"article-recommend-1639":24,"article-hot-1639":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1639,"瑜伽馆会员管理系统如何通过会员分类，做到精准营销？","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031911532457922494.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">新客到瑜伽馆咨询体验课程，如何向她推荐办理会员卡？通过免费体验课程引流来的会员，又该如何做二次转化？如何通过通过分享裂变新会员？我们又该如何提高会员黏性…..\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">要想解决这些问题，商家只有做到真正了解门店会员，才有机会得到答案。小编今天为大家分享一下，如何通过将会员分类，做到精准营销？\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190319\u002F6368859259417324388930803.jpg\" title=\"瑜伽馆会员管理系统\" alt=\"瑜伽馆会员管理系统\" width=\"800\" height=\"505\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 505px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">根据会员到店消费次数，可以简单将会员分成3类：一类是新会员；一类是老会员；还有一类潜在会员。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>一、新会员\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">顾客进馆初次办理会员时，商家可邀请新会员填写【会员入会表】，并将会员详细资料录入\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺会员管理系统\">\u003Cstrong>云上铺会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，方便商家了解查询会员信息（姓名、生日、婚恋情况、手机微信、职业、地址等等）。同时为了明确门店获客渠道，商家可要求会员填写如何知道本瑜伽馆的，方便商家筛选有效宣传推广渠道。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>二、老会员\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1：当新会员入会并学习一段时间课程后，瑜伽教练可通过沟通回访，了解会员喜欢的课程及教学内容，方便商家定期通过短信以及微信公众平台，推送会员课程建议，并及时记录她的变化。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2：通过日常的交流互动，发送节日祝福以及赠送生日专属礼品，和会员建立起情感联系。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3：设定老会员专属的“闺蜜卡”“亲情卡”“问候卡”等，通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">\u003Cstrong>会员推荐\u003C\u002Fstrong>\u003C\u002Fa>积分奖励的方式，邀请老会员向身边潜在客户分享推荐，从而完成会员的裂变。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">4：会员生日、节假日除了祝福信息之外，可适当开展提升消费黏性的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>活动，如购买课程赠送礼品，充值满多少赠积分。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190319\u002F6368859288752630501650342.jpg\" title=\"户外瑜伽\" alt=\"户外瑜伽\" width=\"800\" height=\"450\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 450px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">5：定期组织会员课余聚会小活动。比如：沙龙、表演、户外瑜伽、讲座等等。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">6：对一段时间未到店的会员进行教练回访，收集课程反馈以及服务上的建议，进而优化瑜伽馆的消费体验，加深会员对瑜伽馆的认可度。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>三、潜在会员\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">潜在会员分为4类：\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1：只购买过次卡的会员\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2：拿赠送卡体验的会员\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3：咨询过的潜在会员\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">4：等待开发的会员\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">针对这4类人群，我们可以这样做：通过会员的资料，我们可以回访会员，来调查为什么不续卡的原因。分析总结调查得到建议和意见，作出改进，并邀请会员下一次来体验课程。对于回访和调查都没有来的会员，我们可以通过电话、微信等联系方式，在瑜伽馆促销时通知对方，或直发放课程优惠券，刺激消费。当然，我们还可以主动出发，去开发新的会员。\u003C\u002Fp>",0,1072,77,1,887,"瑜伽馆会员管理系统，会员分类，精准营销，会员推荐，会员营销","2019-03-19 11:50:22","2026-09-30 21:18:00",null,{"id":19,"title":20},1640,"借助儿童乐园会员管理系统，轻松解决会员管理难题",{"id":22,"title":23},1638,"微信会员卡管理系统助力服装店缓解经营压力",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]