[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1628":3,"article-recommend-1628":24,"article-hot-1628":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1628,"云上铺加油站会员营销解决方案","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031614462083368210.jpg","\u003Cp style=\"line-height: 2em; text-align: left;\">会员营销最根本在于能为自己的会员提供所需要的服务，通过服务吸引会员，建立其忠诚度、依赖你；另一方面从消费动机看，消费者加入会员的目的是什么，其实是想要寻求一种被重视、被服务的心理。若我们能做到如此，营造出他们被重视、被服务的氛围，会员便会感到被关怀、被尊重，这种效果和普通的打折、返还积分等完全不能相提并论。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368834404620147574109616.jpg\" title=\"加油站会员营销\" alt=\"加油站会员营销\" width=\"800\" height=\"521\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 521px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">加油站可通过云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"加油站会员管理系统\">\u003Cstrong>加油站会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，实现线上线下会员一体化营销，明确会员消费需求，完善消费体验，进而培养会员忠诚度，为门店稳定经营发展持续注入动力。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>会员拉新\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、降低会员门槛，支付即会员\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">车主在加油站加油时，车主无需下车支付、办卡，直接通过扫描加油站员工佩戴的二维码，即可完成付款，加油站的加油付款效率提升了60%以上。扫码付款后客户手机结算页面会自动赠送客户一张门店微信会员卡，客户自助完成注册，即可办理加油站会员。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、以老带新，会员推荐赠积分\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">加油站老客户推荐新会员注册加油，即可获赠积分奖励，以此来鼓励老会员的推荐行为，这样的方式获得的新会员，对门店认可度更高，更具营销价值。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>储值营销\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、在线充值，方便快捷\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">加油站使用云上铺会员管理系统，可领取专属\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>，绑定已有实体卡会员账户，会员通过微信自助充值，使用更方便。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、微信会员卡+实体会员卡，一人充值，家人均可使用\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">针对同时拥有多辆汽车的特殊客户群体，加油站还推出了子母卡（主副卡），主卡充值，副卡均可使用充值余额，大额储值提升300%。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190316\u002F6368834416648674575556673.jpg\" title=\"储值营销\" alt=\"储值营销\" width=\"800\" height=\"499\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 499px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">\u003Cstrong>会员留存营销，刺激会员消费欲\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">1、消费赠券，促成二次消费\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">加油站针对新老会员，推出了消费赠券活动：凡进站加油消费或储值满200元，即送优惠券1张和洗车优惠券1张，从而促进顾客的二次消费，同时拉动加油站的洗车服务，大大提升了加油站的营业额。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">2、节日专属优惠券，促活休眠会员\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">对于长时间未进站加油的车主会员，商家可通过云上铺会员管理系统的短信群发功能，在节假日及会员生日时主动发送祝福短信，并附赠一张无门槛的加油优惠券，既可以唤醒沉睡会员，又能刺激会员重新进站加油。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">3、限额优惠券，提升会员客单价\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">加油站通过发放限额优惠券（例如消费满xxx元可使用），进而提升加油站会员客单价。\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">4、积分营销，维持会员消费活跃度\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left;\">在加油站，车主会员加油消费、储值、签到以及参与门店活动即可获得会员积分，当车主会员积分积累到一定数额之后，会员就可以通过加油站的微商城，兑换积分礼品。并参与积分抽奖活动。\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>",0,1072,77,1,871,"加油站会员营销，会员管理系统，会员营销，会员推荐","2019-03-16 14:30:29","2026-09-30 22:21:29",null,{"id":19,"title":20},1629,"商家如何才能策划出一场好的会员营销活动呢？   ",{"id":22,"title":23},1627,"会员管理系统如何有效唤醒休眠会员？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3891,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]