[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1592":3,"article-recommend-1592":24,"article-hot-1592":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1592,"二月二龙抬头怎么做好会员营销？美容美发抓龙头","1","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019030816460470449239.jpg","\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">“龙抬头”，好兆头，所有人都在说吃龙食、剃龙头，那么我们的商户朋友们是不是要抓住这一年一度的好机会，好好策划策划\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>活动呢？尤其是美容美发店铺应该\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">怎样策划一场引爆业绩的营销活动呢？\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center; line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190308\u002F6368763637808915716391365.gif\" title=\"timg.gif\" alt=\"timg.gif\" width=\"620\" height=\"390\" style=\"width: 620px; height: 390px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"text-align: left; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">分析统计、建立目标、明确营销主题\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">经常关注电商平台，不难看到一些优秀的营销活动。这些活动，目标人群，主题鲜明，价格更能让人蠢蠢欲动，因此深受消费者青睐。所以，在制定营销活动之前，商家需要借助\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺会员管理系统\">\u003Cstrong>云上铺会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，统计分析会员数据，确认营销主题，从而圈定目标人群，在通过适当的优惠折扣，放出利益点，传递给你的目标客户，实现有效对接，进而达到期待的营销效果。商家要牢记，活动缺乏主题，就好比人丢失灵魂一般，只剩下赤裸裸的价格战，最后损伤的则是产品品质和利润。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center; line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190308\u002F6368763640104081314337235.jpg\" title=\"timg.jpg\" alt=\"timg.jpg\" width=\"633\" height=\"548\" style=\"width: 633px; height: 548px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;\">\u003Cspan style=\"text-align: left; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">找准产品、确定主推、释放利益\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">做营销活动前，首先要确定的三大中心要素，即是客户、产品以及价格，那么产品怎样找、价格怎样定、促销怎样做？咱们仍是以电商为例，在今天的“女王节”，平台就瞄准女性用户，主推各种美妆、、服装、家居、礼物等产品，完全投合了女性消费者的需求，在通过设置优惠折扣，更是让“女王们”心动。所以，做营销活动的第二点，一定要找准\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">主推\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">产品。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center; line-height: 2em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190308\u002F6368763642344465264481100.png\" title=\"8.png\" alt=\"8.png\" width=\"633\" height=\"424\" style=\"width: 633px; height: 424px;\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">品牌营销，宣传推广，获取更多流量\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">做一场声势浩大的营销活动，前期的宣传和推广是必可不少的，就像每年的“双十二”，马路边的广告牌布满了大大小小的双十二一样，这些是营销造势，是拉动流量必不可少的手段。就像咱们经常在大街上看到的耍猴人一样，摆摊耍猴前先敲锣打鼓、吸纳人气，等人气旺盛的时分扮演才正式开始。使用云上铺会员管理系统，商家可借助短信营销平台以及微信公众号，向会员粉丝推送活动促销信息，并通过赠送节日专属电子优惠券，吸引会员进店消费。还可以引导会员转发朋友圈，集赞得礼品，助力店铺品牌营销，获得更多节日流量。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003C\u002Fp>",0,1072,77,1,868,"会员营销，二月二，龙抬头、美容美发会员管理","2019-03-08 08:56:31","2026-09-30 21:18:09",null,{"id":19,"title":20},1593,"“二月二”遇上“妇女节”，美发店如何抓住营销节点？",{"id":22,"title":23},1590,"掌握会员管理技巧，轻松引爆门店业绩",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3892,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]