[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1572":3,"article-recommend-1572":24,"article-hot-1572":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1572,"餐饮店经营不可忽视的一环——会员管理","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510011380503820.jpg","\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">餐饮店的经营者，需要长期面对激烈的市场竞争，因此在实际经营中，做好\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMberManage.html\" target=\"_blank\" title=\"会员管理\">\u003Cstrong>会员管理\u003C\u002Fstrong>\u003C\u002Fa>工作就愈发重要，一方面是为了提高餐厅持续获客能力，另一方面则是为了增加客户粘度。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">传统的餐饮经营模式，基本只停留在交易层面，往往一次消费结束，客户结账走人，餐厅没法获取客户信息，也无法与客户进行消费外的互动，甚至连门店基本的就餐人数也没法知晓。更别提去了解客人的口味喜好，开展具有针对性的精细化的营销。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190225\u002F6368668539064088181108984.jpg\" title=\"餐饮行业\" alt=\"餐饮行业\" width=\"800\" height=\"541\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 541px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">因此不少商家开始通过会员卡的发放。来累计顾客的初步信息，但这仍然难以起到对消费者进行精细化营销的作用。会员卡仅仅作为客人复购的凭证以及会员身份的证明，商家依然停留在被动营销阶段，无法掌握主动权，取得的效果自然也是微乎其微。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">通过功能全面且专业的\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"微信会员卡管理软件\">\u003Cstrong>微信会员卡管理软件\u003C\u002Fstrong>\u003C\u002Fa>，在顾客使用微信扫码点餐时，自动获取门店微信会员卡一张，顾客可自助填写资料注册会员。这样一来，每次顾客点餐记录都会保存在\u003Cstrong>会员管理系统\u003C\u002Fstrong>后台，商家可通过分析消费记录，轻松掌握会员的就餐习惯、口味喜好以及就餐频次等信息，个性化推荐套餐和优惠。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">不仅如此，会员可以通过微商城，实时地查询到消费记录、充值记录、积分等信息。并且会员也可以随时了解到餐厅最新的优惠活动。通过加强门店与会员的互动，使得用户黏性大大增强。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">当店铺积累大量会员之后，商家最关心的便是如何将会员转化为营业额，而这也正是\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>工作最重要的一步：会员维护。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">首先是通过数据分析，绘制消费者画像，具体包括消费水平、消费频次、消费习惯、消费偏好、消费口味等详细数据，帮助商家精准了解每位会员的消费需求，为商家进行针对性的个性化营销打好基础。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">然后便是餐厅的精准营销，商家通过消费数据给会员添加个性化标签，对不同标签的会员客户进行分组，制定不同的营销方案，直击消费者的兴奋点，给客户提供最适合的推荐套餐及优惠。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">精准营销能够给消费者提供舒适的消费体验，进而促活会员、刺激消费，将会员转化为商家的营业额，同时还有利于门店品牌口碑传播，提升餐饮企业的经营能力。这也是商家开展会员营销最终目的。\u003C\u002Fspan>\u003C\u002Fp>",0,1072,77,1,889,"会员管理、会员营销、会员管理系统、免费会员管理系统、手机会员卡","2019-02-25 09:50:18","2026-09-30 17:54:53",null,{"id":19,"title":20},1573,"实体店常见的会员管理问题及解决办法",{"id":22,"title":23},1570,"商家如何借助会员管理系统提升会员管理效果?",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6522,"眼镜店会员管理系统价格参考：不同功能模块成本分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe2897c7c-ff59-48b9-b138-effef97c489c.png","本文从眼镜店会员管理系统价格角度出发，分析不同功能模块的价格区间和不同规模门店的成本投入，涵盖SaaS年费制与买断制的成本对比，帮助经营者做出合理的预算决策。",1674,"2026-09-06 13:30:14",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6520,"服装店管理软件哪个好？5款主流系统功能对比分析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fb5fe3f5d-b365-4631-ac2f-dd7287c0daf7.png","本文从服装店实际经营需求出发，对比分析5款主流服装店管理软件在会员管理、收银开单、库存管理、多门店管理等核心功能上的表现，帮助经营者快速筛选适合自身规模的系统方案。",1715,"2026-09-06 11:30:14",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6519,"2026儿童乐园会员管理系统怎么选？云上铺选购标准与避坑指南","https:\u002F\u002Ferp-image.yunvip123.com\u002Fbb0145e9-94e5-415d-ab3a-74648bda57a9.png","本文从儿童乐园会员管理系统选型角度出发，介绍计次核销、会员储值、营销拓客等核心功能的选购标准，结合云上铺儿童乐园管理系统的功能特点，提供可落地的选型建议与避坑指南。",1670,"2026-09-06 10:30:13",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1283,"云上铺微信会员卡特色功能介绍","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017121511261835851375.jpg",4298,"2017-12-15 11:22:46",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6095,"美容院会员流失严重怎么办？沉睡唤醒方案实测有效","https:\u002F\u002Ferp-image.yunvip123.com\u002F761f6cb0-1512-4d0e-a995-0bb583a8cd75.png","美容院会员流失率普遍在40%-60%。通过沉睡客户筛选、定向发券、电话回访、专属活动四步走，某美容院3个月唤醒了120+沉默客户，复购率提升35%。",4129,"2026-07-06 14:31:36",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6116,"美发店次卡管理怎么做？记错次数最伤顾客信任","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FmjWKAdhJ1783415683057.jpg","次卡管理最怕记错——多扣一次客户翻脸，少扣一次门店亏钱。用系统自动扣次，每次消费自动减次、余额实时可查，从根上解决这个问题。",4075,"2026-07-07 08:12:51",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1305,"美发店免费会员卡系统","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018013110423934386474.jpg",3892,"2018-01-31 10:22:46",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6103,"美发店收银系统哪个好用？发型师都说这款顺手","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002FWYRDzwkW1783325797577.jpg","美发店收银讲究快——剪完一个接着一个，收银慢了后面排队。发型师反馈操作简单的系统最受欢迎，云上铺美发版界面直观，开单收银3秒搞定。",3542,"2026-07-06 14:32:04"]