[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1540":3,"article-recommend-1540":24,"article-hot-1540":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1540,"如何使用免费会员管理系统吸引顾客办卡？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019011710331760790093.jpg","\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">门店开展会员营销，需要先吸纳一批消费者办理会员卡，成为门店会员。但由于市场竞争激烈，消费者消费选择多样，发展新会员愈发困难，传统的营销方式效果甚微。如何吸引顾客办卡？一直是实体商家不可避免的困扰。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">互联网的发展，丰富了营销方式和工具，不少商家选择\u003Cstrong>云上铺\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"免费会员管理系统\">免费会员管理系统\u003C\u002Fa>\u003C\u002Fstrong>，来帮助门店开拓客源，管理会员。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">1、活动营销\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">吸引顾客到店消费是办理会员的前提，针对消费者“贪便宜”的性格，商家可以在系统后台设置优惠活动来吸引顾客到店消费，并区分会员客户与普通客户的优惠力度，让顾客感受到明显的优惠差异，进而产生办理会员的冲动，再由员工适当引导、介绍会员权益，从而促成顾客办卡消费。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">2、\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FRecommend.html\" target=\"_blank\" title=\"会员推荐\">会员推荐\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">门店采取“以老带新”的方式开拓新会员，通过\u003Cstrong>系统功能——会员推荐\u003C\u002Fstrong>，鼓励老会员向身边有购物需求的潜在用户推荐店铺，能够提升客户对店铺的信任感，也有助于口碑的传播，并吸引更多的非会员顾客办理会员享受专属权益。采取这种方式获取的会员客户，更加精准，购买欲望更强烈，其消费属性决定了其成为优质会员的潜质，门店在开展会员营销时，可着重关注这个群体。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">3、简化办卡流程，降低会员门槛\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">很多会员被店铺活动吸引或者朋友推荐到店，却在办理会员时，因为流程太过复杂，办卡门槛过高而放弃，门店因此而丢失了意向用户。所以商家应该适当简化办卡流程并降低会员门槛。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">以餐饮店举例，会员到店消费时，商家可在菜单上添加店铺微信会员卡领取二维码，这样顾客在点餐时就可以自助扫码领取会员卡，并填写会员信息完成会员注册，而不用在前台排队填写会员信息，便捷且高效；部分餐饮店办理会员需要在店内消费或充值达一定金额，针对这个问题，商家可以在云上铺后台设置门槛金额时，尽量靠近门店平均消费，比如平均消费280元，商家可设置门槛金额为300，价格容易让人接受，且不用支付过多本次消费外的额外费用，这样有意向的顾客就会再消费少量商品凑单或直接充值300元，以此来办理会员享受折扣价格。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">通过以上三种方式，完善从顾客进店店到消费、收银办卡的整个消费过程，提升顾客对店铺会员制度的认可度，消费者自然乐意办理会员卡，成为店铺会员。门店无须再为客源烦恼，专心地做好\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>，经营维护好会员用户即可，门店业绩自然蒸蒸日上！\u003C\u002Fspan>\u003C\u002Fp>",0,1071,77,1,946,"免费会员管理系统，怎么让顾客办理会员卡，微信会员卡管理软件","2019-01-17 10:16:16","2026-09-28 12:20:15",null,{"id":19,"title":20},1546," 新店开业如何提高客流量？",{"id":22,"title":23},1539,"如何吸引会员复购？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1743,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1765,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1787,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3418,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3275,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3045,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2951,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2855,"2026-07-25 10:00:26"]