[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1478":3,"article-recommend-1478":24,"article-hot-1478":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1478,"实体店年底如何摆脱电商压力，做好会员营销？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018120715162560574054.jpg","\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">一过了11月，实体店就得做好面临电商行业竞争的准备，年年的双十一、双十二还有年货节，各大电商平台不遗余力的优惠促销，铺天盖地的广告宣传，抢夺了不少客源，直接影响到了实体店铺的销售业绩。不少商家针对年底制定的一系列的营销计划，大多因为这场电商狂欢而被打乱。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181207\u002F6367979097224748454615607.jpg\" title=\"双12年终盛典\" alt=\"双12年终盛典\" width=\"800\" height=\"374\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 374px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">在传统零售行业向新零售转型升级的这个阶段，停留于过去的营销方式注定收效甚微，面对线上平台的竞争，实体店需要对店铺详细地进行数据分析，制定合理的营销方案，直面线上压力，抢占市场，不能再安逸的寄托希望于自然客流量。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">一、分析商品，调整价格\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">春节一直是实体店下半年最为重要的促销节点，过去商家趁着年关，提价销售，往往都能大赚一笔。但现如今电商平台大打“价格战”，直接波及到了线下。透明化的价格，使得实体店不得不降价销售，依靠价格优势来吸引顾客，以免流失客源，影响业绩。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181207\u002F6367979115011173614220000.jpg\" title=\"价格战.jpg\" alt=\"价格战.jpg\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">商家使用\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺免费会员管理系统\">\u003Cstrong>云上铺免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>，可以在后台导出详细的商品统计以及订单记录报表，实时掌握门店会员账户、产品库存、消费记录等数据，再统计分析出价格趋势以及产品热度，通过与同行对比，设置更具吸引力的活动促销、打折优惠，带动客户主动进店消费。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181207\u002F6367979122430696797017118.png\" title=\"报表管理.png\" alt=\"报表管理.png\" width=\"800\" height=\"393\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 393px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">二、开展线上营销，推广宣传\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">商家在云上铺免费会员管理系统后台，授权绑定企业微信公众号，设置\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cstrong>微信会员卡\u003C\u002Fstrong>\u003C\u002Fa>，并引导会员领取关注，即可与会员线上互动，再借助微信平台发送店铺促销信息、活动预告至会员微信，做好推广宣传，为门店引流，唤醒沉睡会员，吸引潜在客户。让精心策划准备的营销活动，能够取得更好的效果。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181207\u002F6367979131459755513069760.jpg\" title=\"微信营销\" alt=\"微信营销\" width=\"800\" height=\"415\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 415px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">三、合理分工，激发员工积极性\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">大型的促销活动，需要门店所有员工联动起来，才能保证服务质量，确保活动从“幕后”到“台前”的完美运行。所以，员工的工作积极性以及销售热情显得格外重要。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 2em;\">通过云上铺免费会员管理系统，管理\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"员工提成\">\u003Cstrong>员工提成\u003C\u002Fstrong>\u003C\u002Fa>，让每一笔员工提成都能计算无误，定期导出员工提成报表，张贴供员工查看，给予业绩差的员工激励，提升员工的导购积极性。\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181207\u002F6367979155421633483049130.png\" title=\"员工提成报表.png\" alt=\"员工提成报表.png\" width=\"800\" height=\"393\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 393px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 2em;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">四、库存管理，避免缺货囤货\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">活动促销，最担心的就是供货问题，缺货补货不及时，会直接影响到会员对店铺的信任，对于活动开展以及会员营销都有着不好的影响；而备货过多，造成囤积滞销，又不利于商家资金回笼，影响了活动之后的日常经营。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181207\u002F6367979210661254605902803.png\" title=\"库存管理.png\" alt=\"库存管理.png\" width=\"800\" height=\"393\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 393px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">因此，商家需要使用云上铺免费会员管理系统，完善库存管理，在后台分析商品数据，把控商品供货数量，避免以上问题。\u003C\u002Fspan>\u003C\u002Fp>",0,1071,77,1,1105,"实体店会员营销，会员营销会员管理","2018-12-07 14:44:03","2026-09-28 08:12:55",null,{"id":19,"title":20},1479,"使用收款码就能收银，干嘛还得用会员管理系统？",{"id":22,"title":23},1475,"提防这些营销误区，别让会员管理0效果",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1740,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1763,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1785,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3414,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3272,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3043,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2950,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2853,"2026-07-25 10:00:26"]