[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1473":3,"article-recommend-1473":24,"article-hot-1473":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1473,"专业的会员管理系统离不开哪些营销工具？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018120510270948417856.jpg","\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">一切的经营手段，都是为了直接或者间接地获取利益。商家采取各种各样的营销方式，都是为了促进店铺销售业绩的提升，而要想高效地促销获利，就少不了会员管理工作的开展，并且搭配具有具备多元会员营销方式的专业会员管理系统。\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 2em;\">所以，专业的会员管理系统离不开各种营销工具，并以此帮助商家设置、实施多种营销方案，为店铺提升业绩给予助力。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;\">一、短信营销\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px;\">\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">短信营销的应用在于店家可以通过发送营销短信，传递优惠信息至潜在客户手机，有效地刺激顾客的消费活跃性，增强与客户的互动。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">在会员生日或者店庆日等特殊节假日，可以通过\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺免费会员管理系统\">\u003Cstrong>云上铺免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>的短信管理功能，添加不同的短信模板，发送祝福短信以及活动预告，在客户感受到温暖关怀的同时，用活动信息加以诱导，让客户乐意进店消费，参与活动。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 2em;\">短信营销的优势：营销成本低、信息到达率高、自定义营销信息、精准互动\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960135784946857138833.png\" title=\"短信管理.png\" alt=\"短信管理.png\" width=\"800\" height=\"393\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 393px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-indent: 0em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960136162695734527816.png\" title=\"发送短信.png\" alt=\"发送短信.png\" width=\"800\" height=\"393\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 393px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 0px; text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 18px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>\u003Cbr\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 0px; text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 18px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>二、微信营销\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">1.\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">\u003Cspan style=\"font-size: 14px; font-family: 宋体;\">微信会员卡\u003C\u002Fspan>\u003C\u002Fa>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-size: 14px; font-family: 宋体;\">\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">通过授权门店微信公众号至云上铺免费会员管理系统，使用微信会员卡功能，开展线上营销。线上营销方式多样，展现效果更好，活动推广覆盖面大，而且有助于品牌推广以及口碑宣传。店家可以在系统后台，设置微信会员卡并引导客户领取，自行注册会员，并关注公众号。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cspan style=\"font-size: 14px; font-family: 宋体;\">商家可通过公众号，发送图文信息至会员微信，推送品牌故事，产品上新，活动预告等信息，到达率\u003C\u002Fspan>100%\u003Cspan style=\"font-size: 14px; font-family: 宋体;\">，信息精准且表现形式丰富。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px; text-indent: 2em;\">对于会员而言，领取并使用微信会员卡，可以在线查询充值余额，浏览消费记录，更改会员信息等。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960163843153156690592.png\" title=\"微信会员卡设置\" alt=\"微信会员卡设置\" width=\"800\" height=\"494\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 494px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-indent: 0em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960164233597831351097.png\" title=\"领取微信会员卡\" alt=\"领取微信会员卡\" width=\"800\" height=\"387\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 387px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>\u003Cspan style=\"font-family: 宋体; font-size: 15px;\">2. 微商城\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong>\u003Cspan style=\"font-family: 宋体; font-size: 15px;\">\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">通过后台设置搭建微商城，会员通过微信会员卡进入商城，可在线选购商品，会员无需进店，在家即可消费。软件还支持在线预约，会员选择服务项目，预约到店时间，可避免高峰期排队等待，提升了会员消费体验的同时，也提高了服务效率。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">微商城还可以设置积分商品，会员消费累计积分，可在微商城兑换购买，活动日设置积分抽奖活动，在线消耗一定积分即可领取抽奖机会。让会员积分使用活起来，有效带动会员消费。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960149761362434470666.png\" title=\"微商城设置\" alt=\"微商城设置\" width=\"800\" height=\"420\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 420px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-indent: 0em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960150109032036531760.png\" title=\"微店添加商品\" alt=\"微店添加商品\" width=\"800\" height=\"425\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 425px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">微信营销打通线上线下，为门店带来更多的流量，拓宽了店铺的发展，同时提升了客户的购物体验，一举多得。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 0px; text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 18px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cstrong>三、优惠券\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cspan style=\"font-size: 14px; font-family: 宋体;\">借助线下推广、短信营销以及微信营销，\u003C\u002Fspan> \u003Cspan style=\"font-size: 14px; font-family: 宋体;\">优惠券的推广方式也变得多样化。在云上铺免费会员管理系统后台，商家制作设置电子优惠券，针对线下推广可打印纸质优惠券，由员工发放至到店客户；线上推广则由短信或微信发送至会员手机，避免损坏丢失，使用方便快捷。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: left; line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">比较于线下推广，电子优惠券到达率高、发送时间短、成本低效率高，逐渐代替纸质券，作为\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>常用的营销方式。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960212509789428738028.png\" title=\"设置优惠券.png\" alt=\"设置优惠券.png\" width=\"800\" height=\"393\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 393px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"text-indent: 0em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"text-align: center; text-indent: 0em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181205\u002F6367960189738022547039879.jpg\" title=\"电子优惠券\" alt=\"电子优惠券\" width=\"800\" height=\"242\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 242px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>",0,1071,77,1,766,"免费会员管理系统，手机APP会员系统，微信会员卡管理软件","2018-12-05 10:08:51","2026-09-28 12:40:03",null,{"id":19,"title":20},1474,"不仅是会员营销，云上铺会员管理系统还可以用来做这些",{"id":22,"title":23},1472,"为什么会员不乐意充值？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6503,"汽修店管理系统选型标准：工单管理与会员锁客功能解析","https:\u002F\u002Ferp-image.yunvip123.com\u002Fe5dbe556-6bfb-4e65-8f6e-8d5acb760e99.png","本文从汽修店实际经营场景出发，系统梳理汽修店管理系统的核心选购标准，重点解析工单流程管理和会员锁客两大关键功能，帮助不同规模汽修店做出合理的系统选型决策。",1744,"2026-09-03 09:30:10",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6502,"服装店会员卡怎么设计？云上铺储值、积分、折扣方案","https:\u002F\u002Ferp-image.yunvip123.com\u002Fd7d9e936-09af-4fc6-9795-fc6f1eaf501d.png","本文从服装店会员卡设计的实际需求出发，介绍储值卡、积分卡、折扣卡三种卡型的设计要点，并结合云上铺会员管理系统的功能特点，提供可落地的会员卡方案配置建议。",1765,"2026-09-02 13:30:31",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6501,"美容院会员管理解决方案：云上铺如何解决美业3大管理痛点","https:\u002F\u002Ferp-image.yunvip123.com\u002F22253b55-bb5e-4a76-ad67-0355c9cd5451.png","本文针对美容院在会员流失、疗程核销混乱、技师提成核算复杂三大管理痛点，介绍云上铺美容院会员管理系统的对应解决方案与实施效果，为美业经营者提供数字化转型的参考路径。",1788,"2026-09-02 12:30:08",[47,54,61,67,73],{"id":48,"title":49,"coverImage":50,"description":51,"categoryId":10,"categoryType":11,"top":9,"viewsCount":52,"recommended":12,"status":12,"createdAt":53},6353,"按摩店新店开业怎么快速搭建管理系统？从零配置指南","https:\u002F\u002Ferp-image.yunvip123.com\u002F936479d2-46b2-4b2d-bae8-ffe4b8652df6.png","按摩店新店开业需要搭建一套完整的管理系统，包括收银、会员管理、排钟、房间管理、员工提成等模块。本文以云上铺系统为例，提供从零开始的完整配置指南，帮助新店老板3天内完成系统搭建并正常营业。",3418,"2026-08-05 08:01:01",{"id":55,"title":56,"coverImage":57,"description":58,"categoryId":10,"categoryType":11,"top":9,"viewsCount":59,"recommended":12,"status":12,"createdAt":60},6241,"养发馆用什么收银系统好？头皮检测记录不能少","https:\u002F\u002Ferp-image.yunvip123.com\u002Ffc5e113e-7ebd-4e45-aefa-b5e9496a9d5f.png","养发馆选择收银系统，头皮检测数据记录是核心功能。本文从功能需求、操作效率、数据安全等维度，帮你理清养发馆收银系统选型的关键要素，推荐适合养发馆场景的数字化管理方案。",3276,"2026-07-22 08:00:44",{"id":62,"title":63,"coverImage":64,"description":63,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":9,"status":12,"createdAt":66},1556,"2019年1月25日云上铺会员管理系统6.21升级公告","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019022510124731076998.jpg",3046,"2019-01-27 16:22:44",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1634,"别再用破解版收银软件了,好用的免费版有很多！","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031814543308505199.jpg",2952,"2019-03-18 14:18:39",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6267,"美妆集合店怎么做会员积分？积分兑换小样很受欢迎","https:\u002F\u002Ferp-image.yunvip123.com\u002Ff0c72404-838b-4701-88ad-15713c44d9d7.png","美妆集合店的会员积分体系设计直接影响客户复购。本文通过一家美妆集合店的实操案例，分享积分体系搭建和积分兑换活动的设计方法。",2857,"2026-07-25 10:00:26"]