[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1525":3,"article-recommend-1525":24,"article-hot-1525":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1525,"商家如何通过云上铺开展“大数据营销”？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019010810372364920807.jpg","\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">“大数据”\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">时代随着互联网的兴起而发展，各大电商平台，通过大数据统计、分析、计算，向用户推送最符合用户兴趣的内容以及产品，以此促成交易，这种营销方式精准、高效，能够真正把握用户消费心理，有的放矢，值得所有需要开展会员营销工作的实体商家效仿学习。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">针对商家的“大数据”营销，应该以消费者（会员）的\u003Cstrong>购物喜好、消费习惯以及个性化服务要求\u003C\u002Fstrong>等数据来进行统计分析，并以此开展\u003Cstrong>个性化的精准营销\u003C\u002Fstrong>，这样可以有效避免覆盖式营销费用的浪费，加强营销效果。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">但对于很多传统经营的中小店铺而言，却缺少了获取“大数据”的渠道，传统的手工记账无法细致到个人消费者的消费记录，更遑论对消费喜好、习惯的分析。考虑到这个问题，小编推荐使用\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺免费会员管理系统\">\u003Cstrong>云上铺免费会员管理系统\u003C\u002Fstrong>\u003C\u002Fa>来管理经营门店！\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20190108\u002F6368254039799916856702701.jpg\" title=\"云上铺免费会员管理系统\" alt=\"云上铺免费会员管理系统\" width=\"800\" height=\"551\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 551px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMberManage.html\" target=\"_blank\" title=\"会员管理\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">1、会员管理\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">系统的会员管理功能，可以帮助门店记录会员信息，添加个性化消费标签，查询便捷。在会员列表中可根据多个筛选条件，筛选营销目标，制定对应的个性化营销活动，以此来吸引客户到店消费。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">会员消费后，系统将自动保存此次消费记录，商家可随时查询，并根据多次消费记录来分析会员的购物喜好，添加至会员信息中，这样在会员列表中选择购物喜好就能筛选出营销目标群体。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FReport.html\" target=\"_blank\" title=\"报表管理\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">2、报表管理\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">选择报表管理中的商品统计以及订单记录，生成统计报表并导出，可以整体分析门店的消费情况，判断门店会员的消费能力、消费频次以商品消费喜好等信息，选择受众面广的营销活动，来开展类似会员日、店庆等活动，在区分群体开展精准营销时，也能顾及到店铺整体的会员营销。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cstrong>\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">3、会员营销\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">常见的会员积分、优惠折扣等营销方式都可以在云上铺软件后台实现，在商品管理中选择活动商品设置特价折扣，或者在会员营销中添加优惠活动，设置优惠规则，会员消费时软件自动计算优惠金额，收银更轻松。活动制定好之后，可以设置电子优惠券，并通过短信平台\u002F微信公众平台发送至目标会员，这种方式比之纸质优惠券，避免了丢失和损坏的风险，而且使用更方便。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Csection data-author=\"Wxeditor\">\u003Cp style=\"text-align: left; padding: 0px; margin: 0px; text-indent: 0em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"font-size: 14px; margin: 5px auto; text-indent: 2em; text-align: left;\">\u003C\u002Fp>\u003Csection style=\"display:inline-block;margin:4px 2px 0 0;padding:0;border:1px solid #3e3e3e\">\u003Csection style=\"margin: 0px; transform: translate3d(2px, -2px, 0px);\">\u003Csection style=\"padding: 0px; border: 1px solid rgb(62, 62, 62); background: rgb(255, 255, 255);\">\u003Csection style=\"margin: 0px; transform: translate3d(2px, -2px, 0px);\">\u003Csection style=\"padding: 0px; border: 1px solid rgb(62, 62, 62); background-color: rgb(255, 255, 254); transform: rotate(0deg);\">\u003Csection style=\"text-align: left; padding: 5px 10px; margin: 0px; line-height: 30px; color: rgb(51, 51, 51);\">\u003Cp style=\"padding: 0px; margin-top: 0px; margin-bottom: 0px; text-align: left;\">\u003Cspan style=\"font-family: 微软雅黑, "Microsoft YaHei"; font-size: 15px;\">随着市场竞争压力的日益增大，商家提升经营效率非常重要，在开展营销活动，抢占客源时，如何精准出击，节省营销成本？是商家亟待解决的问题。通过云上铺免费会员管理系统，通过管理分析会员信息，设置促销活动，吸引更多意向顾客到店消费，通过个性化服务以及精准营销，获取消费者的认可和信赖并成为门店会员，为门店贡献更多的销售业绩，助力店铺成长！\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003Cp>\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fp>",0,1073,77,1,738,"云上铺免费会员管理系统，手机APP会员系统，大数据营销","2019-01-08 10:28:34","2026-09-25 17:53:21",null,{"id":19,"title":20},1527,"自己开店如何设置并使用微信商城？",{"id":22,"title":23},1524,"如何把店铺会员及商品批量导入到云上铺免费会员系统？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6507,"美甲店次卡核销难题：云上铺自动扣次与到期提醒方案","https:\u002F\u002Ferp-image.yunvip123.com\u002F15e0fc7b-6e3f-4a66-936a-bb39b3b0d331.png","本文针对美甲店次卡核销混乱、到期遗忘、跨项目核销出错等管理难题，介绍云上铺美甲店管理系统的自动扣次、到期提醒和卡包管理解决方案，并附方案效果与实施建议。",1707,"2026-09-03 13:30:09",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6505,"连锁棋牌俱乐部管理系统选型：云上铺多门店管控方案详解","https:\u002F\u002Ferp-image.yunvip123.com\u002F42370821-d008-4b70-8711-3159039f27ef.png","本文从连锁棋牌俱乐部的多门店管理需求出发，介绍会员全店通用、储值余额跨店消费、各店独立核算、总部统一管控等核心功能，结合云上铺多门店方案提供选型建议与避坑指南。",1706,"2026-09-03 11:30:09",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6492,"茶楼棋牌综合经营：云上铺商品管理与计时计费一体化方案","https:\u002F\u002Ferp-image.yunvip123.com\u002F22e372d5-29d9-41fc-a8ab-2c4f86206bb6.png","茶楼棋牌综合经营如何管理？本文分析茶楼在商品销售与棋牌计时双重业务中的管理痛点，介绍云上铺商品管理与计时计费一体化方案，实现茶水商品和包间计费统一管理。",1793,"2026-08-31 13:30:05",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1093,"云上铺会员管理系统等级设置操作指南","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017062913393062410740.jpg",5179,"2017-06-29 13:39:12",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6081,"美容院会员软件哪个好用？实测了5家的真实反馈","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002Fta7EpnHw1783320486136.jpg","实测5款美容院会员软件——云上铺、某客、某赞、某码、某奇，从会员建档速度、储值流程、营销玩法、数据报表四个维度逐一打分，看看哪家真正经得起日常使用的考验。",3930,"2026-07-06 14:30:44",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6101,"美容院员工离职带走客户怎么办？会员资料云端存储","https:\u002F\u002Ferp-image.yunvip123.com\u002F4d75b8ca-202a-466e-b4b5-77984887fdaa.png","美容师离职带走客户是行业顽疾。根本原因是客户资料存在员工个人手机里。用系统把会员资料统一存云端，员工离职一键交接，客户资源不流失。",3785,"2026-07-06 14:31:57",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1609,"自己开店怎么办会员卡? 会员、会员卡怎么管理？","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031314282891694060.jpg",3721,"2019-03-13 13:44:00",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6117,"美发店用SaaS还是买断的？算算三年总花费","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FKfb4n2yJ1783416013806.jpg","SaaS系统年费4000-8000元，三年下来小两万。买断制一次799-3000元，三年总花费不到SaaS的零头。两种模式各有特点，但对中小美发店来说买断更划算。",3717,"2026-07-07 08:12:55"]