[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-info-1505":3,"article-recommend-1505":24,"article-hot-1505":46},{"id":4,"title":5,"userId":6,"coverImage":7,"content":8,"top":9,"categoryId":10,"categoryType":11,"status":12,"recommended":9,"viewsCount":13,"description":5,"keywords":14,"keyDescription":14,"createdAt":15,"updatedAt":16,"deletedAt":17,"prev":18,"next":21},1505,"如何提升门店会员营销效果？","0","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2018122610253865884855.jpg","\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">市场竞争愈发激烈，推动了实体商家转型发展，越来越多的经营者选择会员管理软件，帮助门店完善会员制度，开展会员营销互动，管理会员信息，通过这些方式为店铺吸纳更多的会员，促成销售业绩的提升。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">常用的会员管理方式，通过\u003Cstrong>发放会员卡，制定会员优惠折扣规则，消费结算时享受活动优惠\u003C\u002Fstrong>，以此来吸引消费者进店消费办理会员。因此，单纯依靠这种方式吸纳的会员，更注重店铺的优惠力度，会员忠诚度不高，只要有优惠更大的活动，很容易就会流失到其他同行店铺。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181226\u002F6368141630770981614423172.jpg\" title=\"会员卡\" alt=\"会员卡\" width=\"800\" height=\"534\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 534px;\"\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">所以商家在制定\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FMemberMarketing.html\" target=\"_blank\" title=\"会员营销\">\u003Cstrong>会员营销\u003C\u002Fstrong>\u003C\u002Fa>策略的时候，还需要深挖会员的消费需求，以提升会员体验为中心，在多方面给予会员暖心的服务，通过这种方式，让会员对门店更加认可，逐渐产生消费依赖感，会员粘性更高，这样门店才能经营一批高质量的会员客户，持续为店铺经营发展注入动力。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">通过云上铺免费会员管理系统，商家可以通过在后台\u003Cstrong>微信设置中授权绑定商家微信公众号，设置\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002FIntroduce\u002FWeVipCard.html\" target=\"_blank\" title=\"微信会员卡\">微信会员卡\u003C\u002Fa>\u003C\u002Fstrong>，引导顾客领取注册，这样即使会员不办理实体会员卡或者实体会员卡丢失，也能凭微信会员卡到店消费享受折扣。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cimg src=\"https:\u002F\u002FcmsImage.yunvip123.cn\u002Fimage\u002F20181226\u002F6368141637588626212429842.png\" title=\"云上铺微信.png\" alt=\"云上铺微信.png\" width=\"800\" height=\"762\" border=\"0\" vspace=\"0\" style=\"width: 800px; height: 762px;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">\u003Cbr style=\"text-align: left;\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">当然微信会员卡功能不仅如此，领取微信会员卡的会员，可以在微信卡包中选择店铺会员卡，点击进入，查看会员卡余额、积分余额以及详细的消费数据，并且绑定了\u003Cstrong>微信支付\u003C\u002Fstrong>的商家，会员可以直接在会员卡内自助充值，并且在微商城内选购商品在线支付，给会员充值消费提供了线上的便捷渠道，迎合越来越多年轻消费者线上消费的购物习惯，避免了线下到店消费的麻烦！\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">消费者办理领取会员卡，完善会员信息之后，还需要通过云上铺系统后台管理会员信息，根据会员一段时间内的\u003Cstrong>消费频次、消费喜好\u003C\u002Fstrong>添加个性标签。再根据会员标签筛选会员营销目标，制定有针对性的个性化营销服务，做到有的放矢，这样既能保证营销效果，也能有效地控制成本。同时商家可以根据会员生日设置祝福信息，在后台添加电子优惠券，通过短信平台以及微信公众平台，发送至会员手机，让会员感受到店铺的温情时，再通过专属生日优惠券吸引会员购物消费，这一系列的营销方式，既提升了会员购物体验，还能给门店带来销售业绩，在提升门店会员营销效果方面发挥了不可忽视的作用！\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-indent: 2em;\">\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\"> \u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em; text-align: left; text-indent: 2em;\">\u003Ca href=\"https:\u002F\u002Fwww.yunvip123.com\u002F\" target=\"_blank\" title=\"云上铺免费会员管理系统\">\u003Cstrong>\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">云上铺免费会员管理系统\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fa>\u003Cspan style=\"font-size: 15px; font-family: 微软雅黑, "Microsoft YaHei";\">，助力实体商家从客户需求出发，开展更多针对性强、效果显著的会员营销活动，真正让门店经营做到事半功倍，积累更多的客源，维持销售业绩的稳步上升，为门店发展转型夯实基础！\u003C\u002Fspan>\u003C\u002Fp>",0,1073,77,1,747,"免费会员管理系统，门店会员营销，门店会员管理系统","2018-12-26 10:10:35","2026-09-25 17:33:40",null,{"id":19,"title":20},1508,"如何通过云上铺免费会员管理系统设置微信预约？",{"id":22,"title":23},1504,"门店如何使用会员管理系统开展积分兑换活动？",[25,32,39],{"id":26,"title":27,"coverImage":28,"description":29,"categoryId":10,"categoryType":11,"top":9,"viewsCount":30,"recommended":12,"status":12,"createdAt":31},6507,"美甲店次卡核销难题：云上铺自动扣次与到期提醒方案","https:\u002F\u002Ferp-image.yunvip123.com\u002F15e0fc7b-6e3f-4a66-936a-bb39b3b0d331.png","本文针对美甲店次卡核销混乱、到期遗忘、跨项目核销出错等管理难题，介绍云上铺美甲店管理系统的自动扣次、到期提醒和卡包管理解决方案，并附方案效果与实施建议。",1706,"2026-09-03 13:30:09",{"id":33,"title":34,"coverImage":35,"description":36,"categoryId":10,"categoryType":11,"top":9,"viewsCount":37,"recommended":12,"status":12,"createdAt":38},6505,"连锁棋牌俱乐部管理系统选型：云上铺多门店管控方案详解","https:\u002F\u002Ferp-image.yunvip123.com\u002F42370821-d008-4b70-8711-3159039f27ef.png","本文从连锁棋牌俱乐部的多门店管理需求出发，介绍会员全店通用、储值余额跨店消费、各店独立核算、总部统一管控等核心功能，结合云上铺多门店方案提供选型建议与避坑指南。",1704,"2026-09-03 11:30:09",{"id":40,"title":41,"coverImage":42,"description":43,"categoryId":10,"categoryType":11,"top":9,"viewsCount":44,"recommended":12,"status":12,"createdAt":45},6492,"茶楼棋牌综合经营：云上铺商品管理与计时计费一体化方案","https:\u002F\u002Ferp-image.yunvip123.com\u002F22e372d5-29d9-41fc-a8ab-2c4f86206bb6.png","茶楼棋牌综合经营如何管理？本文分析茶楼在商品销售与棋牌计时双重业务中的管理痛点，介绍云上铺商品管理与计时计费一体化方案，实现茶水商品和包间计费统一管理。",1792,"2026-08-31 13:30:05",[47,53,60,67,73],{"id":48,"title":49,"coverImage":50,"description":49,"categoryId":10,"categoryType":11,"top":9,"viewsCount":51,"recommended":9,"status":12,"createdAt":52},1093,"云上铺会员管理系统等级设置操作指南","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2017062913393062410740.jpg",5176,"2017-06-29 13:39:12",{"id":54,"title":55,"coverImage":56,"description":57,"categoryId":10,"categoryType":11,"top":9,"viewsCount":58,"recommended":12,"status":12,"createdAt":59},6081,"美容院会员软件哪个好用？实测了5家的真实反馈","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260706\u002Fta7EpnHw1783320486136.jpg","实测5款美容院会员软件——云上铺、某客、某赞、某码、某奇，从会员建档速度、储值流程、营销玩法、数据报表四个维度逐一打分，看看哪家真正经得起日常使用的考验。",3929,"2026-07-06 14:30:44",{"id":61,"title":62,"coverImage":63,"description":64,"categoryId":10,"categoryType":11,"top":9,"viewsCount":65,"recommended":12,"status":12,"createdAt":66},6101,"美容院员工离职带走客户怎么办？会员资料云端存储","https:\u002F\u002Ferp-image.yunvip123.com\u002F4d75b8ca-202a-466e-b4b5-77984887fdaa.png","美容师离职带走客户是行业顽疾。根本原因是客户资料存在员工个人手机里。用系统把会员资料统一存云端，员工离职一键交接，客户资源不流失。",3784,"2026-07-06 14:31:57",{"id":68,"title":69,"coverImage":70,"description":69,"categoryId":10,"categoryType":11,"top":9,"viewsCount":71,"recommended":9,"status":12,"createdAt":72},1609,"自己开店怎么办会员卡? 会员、会员卡怎么管理？","https:\u002F\u002FcmsImage.yunvip123.cn\u002F2019031314282891694060.jpg",3719,"2019-03-13 13:44:00",{"id":74,"title":75,"coverImage":76,"description":77,"categoryId":10,"categoryType":11,"top":9,"viewsCount":78,"recommended":12,"status":12,"createdAt":79},6117,"美发店用SaaS还是买断的？算算三年总花费","https:\u002F\u002Fticketoss.yunvip123.com\u002Fticket\u002Fprod\u002F0\u002Fnews\u002F20260707\u002FKfb4n2yJ1783416013806.jpg","SaaS系统年费4000-8000元，三年下来小两万。买断制一次799-3000元，三年总花费不到SaaS的零头。两种模式各有特点，但对中小美发店来说买断更划算。",3715,"2026-07-07 08:12:55"]